The ICL may have started, but it hasn't quite taken off. The attempt at cooking up excitement for the TV audience falls flat without a doubt. Shrieking commentators, unknown players, rehearsed celebrations, a 7000 crowd, a Kareena show. It all looks like a carefuly choreographed effort. Even the parts that are supposed to look spontaneous.
It's obvious that the best efforts, deep pockets and noble intentions aren't sufficient. The ICL needs better players. Only that will ensure that the matches turn out as exciting as this TVC.